Sunkis is an emerging star, possessing the ability to connect with and influence numerous people through his powerful voice, perfectionist approach, and unique talent for reinventing himself in each new release and performance. A glance at Sunkis’ discography reveals a diverse range of artistic expressions.

With this in mind, I aimed to establish a cohesive visual identity that seamlessly captures his fun, vibrant, and charismatic demeanor. This involved creating a visual identity and logo that authentically reflects Sunkis’ positive and dynamic personality, adaptable to various applications.

During my research, I noted that Sunkis had utilized silhouettes and various photos paired with different typography. Building on this insight, I developed a responsive logo system that combines elements representing Sunkis’ personality, signature, and name. This dynamic solution ensures the identity thrives in any given situation.

Throughout his early career, multiple typefaces were employed in diverse ways. Streamlining to a single typeface allowed me to unify all elements within Sunkis’ image, aligning them with his branding and personality. This not only established a more impactful type hierarchy but also aimed to create a memorable identity that captures attention and serves as a true reflection of Sunkis’ uniqueness.