I had the opportunity of designing graphics for the New Taipei Kings during their inaugural season. The New Taipei Kings is a professional basketball team in Taiwan that is part of the P. League + since the 2021-2022 season. I wanted to capture the cohesion of the Kings fast-paced style of play, along with their grittiness that encapsulated the city of New Taipei. The goal of the designs were to increase engagement within the Kings social media platforms (Instagram, Youtube, Facebook). Within the first year, I was able to help the Kings surpass 4 of the 6 teams in terms of fan engagement through the use of: Post-game graphics, Youtube content, motion graphics, and key visuals.
