At the Memphis Grizzlies, I contributed to the development of a wide range of impactful visual assets, including advertising campaigns, email graphics, and billboard designs that supported fan engagement and elevated brand visibility. Working closely with the Senior Graphic Designer, I helped create dynamic content tailored for social media, enhancing audience interaction across platforms. I played a key role in supporting identity branding initiatives—designing logos and visual elements that reinforced a cohesive brand presence. My work also included designing graphics for apparel, merchandise, and promotional materials, ensuring alignment with the team’s visual standards and enhancing the fan experience. I collaborated with various departments to produce physical and promotional assets for both marketing and merchandising efforts. Additionally, I designed creative elements for in-arena partnership activations and developed one-off key visuals that drove increased viewership and engagement across digital channels.
Note: Some of the graphics shown below are from the ideation phase and may not have received final approval. They are included to demonstrate my creative process and conceptual contributions to the projects.